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According to Decision 1568/QD-BCT dated June 3, 2025, the master plan positions e-commerce as a pioneering sector of the digital economy, playing a key role in transforming the country’s growth model, boosting competitiveness, and promoting sustainable development.
The plan focuses on developing a unified and efficient e-commerce ecosystem across the country and efforts to strengthen regional and international linkages, ensuring that resources are mobilized and utilized effectively.
One of the core objectives is to enhance the value and global competitiveness of Vietnam’s e-commerce industry, securing its position among the world’s fastest-growing digital economies.
The plan also sets out a number of priorities for expanding the online market for Vietnamese products both domestically and internationally. It seeks to close the development gap between urban and rural areas and to promote a shift toward a greener, circular e-commerce model that contributes to a fair and sustainable society.
The government is targeting an increase in the proportion of adults shopping online to 70 percent. It also aims to boost the annual growth rate of e-commerce retail sales to between 20 percent and 30 percent, with the sector accounting for 20 percent of the country’s total retail turnover. Furthermore, efforts will be made to reduce the proportion of websites violating consumer rights to between 5-10 percent.
In terms of enterprise development, the plan outlines a series of targets. By 2030, 70 percent of businesses in Vietnam are expected to adopt e-commerce in their operations. All commercial transactions are to be accompanied by electronic invoices, and 80 percent of payment transactions are to be conducted without the use of cash. The government also expects that 60 percent of small and medium-sized enterprises (SMEs) will be operating on e-commerce platforms.
To deliver on these ambitions, the master plan outlines six focus areas - developing and refining regulatory frameworks and market policies for e-commerce; strengthening digital, logistics, and cashless payment systems to support sustainable growth; building digital platforms for both state management and a green, resilient e-commerce market; leveraging local advantages in resources and talent for integrated e-commerce ecosystems; improving e-commerce adoption among businesses, households, and individuals; and expanding global partnerships to adopt advanced standards, access new technologies, and enter international markets.
By VLLF
