What documents must sellers provide to livestream sales presenters?

1. What documents must sellers provide to livestream sales presenters from July 1, 2026?

Pursuant to Article 23 of the 2025 Law on E-commerce, which stipulates the responsibilities of sellers in livestream sales activities effective from July 1, 2026:

Article 23. Responsibilities of sellers in livestream sales activities

1. Before conducting livestream sales, sellers shall fully provide livestream sales presenters with the following evidentiary documents:

a) Documents evidencing satisfaction of business investment conditions applicable to sectors and trades subject to conditional business investment before conducting livestream sales;

b) Documents evidencing compliance with product and goods quality requirements in accordance with the law on product and goods quality.

Accordingly, from July 1, 2026, before organizing a livestream, sellers are responsible for providing the livestream sales presenters with a complete dossier, including:

(1) Documents evidencing satisfaction of business investment conditions applicable to sectors and trades subject to conditional business investment (if any); and (2) Documents evidencing compliance with product and goods quality requirements in accordance with the law.

The provision of these documents serves as a basis to ensure the legality and transparency of livestreaming activities and to protect consumer rights.

2. Responsibilities of livestream sales presenters under Law No. 122/2025/QH15

Article 24 of the 2025 Law on E-commerce stipulates the responsibilities of livestream sales presenters as follows:

1. To provide information to e-commerce platform managers for the purpose of verifying the identity of the livestream sales presenters.

2. To comply with the livestream sales operating rules publicly disclosed on the platform during livestream sales activities.

3. To refuse cooperation where the seller fails to fully provide the information specified in Clauses 1 and 2, Article 23 of this Law.

4. Not to provide false or misleading information regarding the uses, origin, quality, prices, promotional policies, warranty, or other matters related to goods and services.

5. To implement advertising content that has been confirmed by competent state agencies for goods and services for which the law requires confirmation of advertising content.

6. Not to use language, images, attire, or conduct that contravene social ethics, fine customs, and traditions during livestream sales activities.

7. To terminate cooperation, suspend live broadcasting, and remove displayed information immediately upon detection of violations of the law or at the request of sellers or competent state agencies.

Above is the content of the article: "What documents must sellers provide to livestreamers?"